How digital marketing works?​ In today’s digital world, digital marketing is the key for successful business organization. But, How does it works? It is equally important to understand the concept of Digital marketing as much as much as following the strategies to move your business in the right direction. What is the meaning of Digital Marketing? Digital Marketing is the process through which you can market your product and services through internet and through other digital channels. It includes various tools, strategies and technologies, which helps in promoting your brand on online platforms. elements of digital marketing 1. SEO (Search Engine Optimization) SEO `helps in ranking your website on search engine like google or any other. It ensures that your website rank on the top of the page, whenever a customer search for a particular word or sentences. 2. Social Media Marketing Social media marketing platforms like Instagram, Facebook, Twitter, and LinkedIn are used to promote the brand and to connect with the targeted audiences. 3. Content Marketing This is helpful in creation and distribution of the information i.e blog, video, infographics, to attract and engage the Customers. 4. Email Marketing Email marketing is an efficient way to interact directly with the customers. Through this you can update customers about your product, Services and offers. 5. Paid Ads (PPC) These are the digital advisement, where you have to make payments to advertise your products and services on various platforms. How digital marketing works?​ Following are the stages in digital marketing 1. Audience Research Firstly, It is required to understand your targeted audience. By analysing their needs, interests, and patterns, you can create your marketing strategies effectively. 2. Strategy development Here, Creating the best marketing strategies and selection of best channel, which will be beneficial for your business. 3. Execution & Monitoring After the execution of strategy, it is equally important to analyse its performance and results.It ensures that which strategy is fruitful and where correction is needed. 4. Conversion & Retargeting At last, the main motive of marketing is to attract customer and to take actions (Purchase or Sign- up).It is equally important to run campaign to retargeting customers. Why digital marketing is important? 1. Reach to a Global Audience Digital marketing gives you a golden chance to promote your product and services on global level. Whearas traditional marketing is limited to certain area, region. 2. Cost-Effective As compared to traditional marketing, digital marketing is cost effective and you can customize it according to your needs. 3. Data-Driven Decisions Through digital marketing you can test your strategies based on data, which will give better results. Conclusion Digital Marketing is a powerful and impactful, through which you can increase your business reach. It is not only increase the brand’s visibility but also customer interaction. By following correct strategies, your business will achieve new milestone of success in digital world.